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How to Identify Social Determinants of Health, Engage Hard-to-Reach Populations

This webinar was held on June 28, 2016. 

Many organizations, including health care and community based organizations, are working hard to address the impact of social, economic, and environmental factors that negatively affect the overall health of a community. These social determinants of health can be difficult to identify, disproportionately strike hard-to-reach populations, and require targeted responses that engage members and help them stay connected to appropriate services, treatments, and interventions. During this webinar, experts from HMA Community Strategies (HMACS) and the San Francisco Jewish Women’s Fund will outline one such initiative to explore qualitatively what the most important needs of a specific population are, and the solutions that they suggest would be helpful.

While targeted specifically to single, Jewish mothers in the San Francisco area, the initiative offers important lessons for other organizations attempting to learn more deeply about the needs of their populations, using a community-based participatory research model.


Marci Eads, HMACS Managing Principal, Denver
Robyn Odendahl, HMACS Associate, Denver
Sue Schwartzman, Director of Philanthropic Education, San Francisco Jewish Community Federation

Learning Objectives

  1. Understand the philosophy and methods of community-based participatory research, including the type of interviews, focus groups, and outreach initiatives required to identify community needs.
  2. Learn how to identify and engage hard-to-reach, underserved populations in authentic and participatory ways.
  3. Understand the best model for connecting underserved populations with childcare, food services, transportation, and other community-based services.
  4. Assess efforts by the San Francisco Jewish Women’s Fund to identify and engage low-income, single Jewish mothers and help them foster relationships and build connections rooted in the local community.

Who Should Attend

Leaders of community-based organizations, healthcare funds, social services organizations, state and local governments, Medicaid managed care plans, health systems, integrated delivery systems, accountable care organizations, hospitals, health homes, clinics and public health agencies.