Robin Trush

Principal

Health Management Associates

Phoenix, AZ

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Robin Trush is a seasoned Medicaid, managed care and health information technology (HIT) leader with more than 25 years of experience in state government, healthcare delivery systems and technology products and operations used for clinical care, revenue cycle management (RCM) and data analytics.

As the Children’s Bureau chief of the Arizona Department of Health Services, Robin was instrumental in guiding the execution of statewide service delivery reform, resulting from a class action lawsuit against state Medicaid. Concurrently, she served on the team responsible for designing and implementing an 1115 waiver. She helped the state transform care and delivery for children and families through community-based capacity development, wrap-around services, and family voice. Reform efforts were subsequently recognized as a best practice for financing and service delivery by the Substance Abuse and Mental Health Services Administration (SAMHSA) and several learning institutions including Georgetown University, the University of South Florida, and Portland State University.

As the vice president of Children’s Services at Value Options in Arizona, she led successful service delivery shifts in the provider community from institutional, out of home care to a more community based, ambulatory mix. Additionally, contract financing of out of home care became a tiered model, driving lengths of stay to decline in urban regions up to 50%.

Robin served as the chief operating officer at a regional crisis response network in Southern Arizona. With an innovative approach to crisis services using a call center, mobile team dispatch and an urgent care facility, this Arizona model is now a hallmark in best practice around the country.

She also led the technology and analytics department at a multi-site integrated primary care and behavioral health provider organization serving clients from birth through geriatrics.

Prior to joining HMA Robin was an independent healthcare consultant. She guided organizations to define technology gaps and provided innovative improvements to complex systems workflows. As a consultant she served as project manager for full-scale electronic health records (EHR) implementations including multi-state companies and diversified lines of business. Her integrative health expertise also informed state health information exchanges (HIEs) about sharing behavioral health and substance use data.

Robin is skilled in guiding complex projects associated with technical innovations, EHRs, HIEs and interoperability – ultimately driving data integrity throughout technology platform use. Her success implementing large-scale system redesign is rooted in her ability to gain consensus among disparate stakeholders and execute a comprehensive change management process. During her tenure as an implementation project manager with an EHR vendor, she guided ambulatory providers through projects in over 20 states, with a 90% on-time project completion rate.

Robin earned a Master of Arts in organizational management from the University of Phoenix and a Bachelor of Science degree in sociology and criminal justice from Northern Illinois University. She is passionate about helping others who serve those with the greatest need, and currently serves on two non-profit boards in the Phoenix area.