Salt Lake City, UT
Tad Rosenberg is an analyst focused on the areas of customer growth, marketing strategy, and organizational agility.
Prior to joining Leavitt Partners, an HMA Company, Tad was an executive analytics intern with Jewelry Television. He assisted the co-founder and the executive team with analytics campaigns and refined customer lifetime value model predictions by $34 million through integrating a time-weighting model in Oracle PL/SQL. He built a customer segmentation tool in Python, directing a new $20,000 marketing initiative to potential customers.
Tad was an international growth strategy intern with iDE Global where he led a team of five and consolidated over 150 hours of donor interviews into four donor personas, including market messaging and journey maps. As the fundraising outreach director for the San Antonio Film Festival, he led advertising and fundraising efforts and attained a 35 percent increase in gross fundraising dollars.
Tad is currently attending Brigham Young University and working towards a computer science degree with a minor in business strategy.