Beth Davis

Director of Communications

720 Strategies

With over 15 years of experience, Beth Davis is an expert in integrated marketing and communications strategies, aligning digital and traditional marketing channels to maximize return on investment and achieve business objectives. She is adept at a range of marketing channels and leverages data insights to create cohesive, multi-platform campaigns that enhance brand visibility, drive engagement and deliver measurable results.

Beth serves as a director of communications and digital strategist with 720 Strategies, leading digital strategy for federal and commercial clients. Tailoring solutions to clients’ priorities, she integrates paid media, content marketing and performance analytics. Her multi-channel ad campaigns across Google, Meta, LinkedIn and programmatic sites have doubled reach and engagement, far exceeding industry benchmarks, increased engagement fivefold and improved conversion rates.

An adaptive and innovative leader, Beth has demonstrated success leading marketing campaigns and cross-functional and contractor teams. Prioritizing performance, alignment and accountability, her teams have proven success in developing and implementing digital strategies, creative campaigns, thought leadership positioning and reputation management efforts.

Beth earned her bachelor’s degree in communications and public relations from Clarion University. She is certified in search engine optimization through BrightEdge and in advanced administration, listening, and reporting through Sprinklr.

When she’s not optimizing marketing strategies, Beth can be found cheering from the sidelines at her children’s lacrosse games or planning their next family adventure.