Expert strategic capabilities + unparalleled healthcare market knowledge.
Team up with HMA Strategy and Transformation Services and get the support of experienced strategists and in-market subject matter experts. We combine functional and domain mastery to create dynamic, actionable strategies — strategies backed by a deep knowledge of the healthcare industry and its evolution.
Meet some of our strategy and transformation experts.
Our services: How HMA can help you chart your course.
HMA’s Strategy and Transformation team offers comprehensive support, from initial strategy-setting through implementation.
We support leading healthcare companies across the industry, including:
- Delivery systems and provider entities
- Healthcare investors
- Health plans and employers
- Government agencies
- Non-Profits & Associations
- Drug and device manufacturers
- Distributors, suppliers, and administrative vendors
Leveraging HMA’s nationwide team of experts, we can supply you with incisive strategic insights in markets across the U.S.
We’ll provide your leadership with a shared understanding of market realities, help you uncover viable opportunities for growth, and support future-oriented consensus-based direction setting. Services include:
- Situational analysis
- Opportunity identification
- Board/leadership facilitation and stakeholder engagement
- Major event planning – pre-sale, integration preparation, turnaround preparation
- Long term planning & goal setting
We gather cutting-edge information on market drivers, growth opportunities, competitive dynamics, and unmet need to help you evaluate opportunities. From there, we create data-driven, actionable strategies that align with your vision and break through the noise to bring your product to market successfully. Services include:
- Market sizing/growth analysis
- Value-based payment intelligence and advisement
- Reimbursement & rate review
- Customer surveys/interviews
- Value proposition assessment
- Sales playbook development
- Competitive assessment/Competitor profiles
- Partner identification
- Customer segmentation
- Geographical market ranking
- Regulatory review
Our experts and processes provide finance teams with invaluable insights for the strategic planning process. From war-gaming and competitive market share simulations to support for go-to-market, capital planning, and infrastructure decisions, we develop the comprehensive background you need to move forward. Services include:
- Market share uptake analysis
- Pro forma models with detailed revenue and cost assumptions
- Operational and performance reporting dashboards
- Cost savings and revenue opportunity identification in value-based payment models
- Process refinement and SOP generation
Our team provides guidance on contract negotiations, pricing development, value-based payment and more. Services include:
- Contracting strategy and patient responsibility
- Access and entry strategy
- Pricing scenario analysis and determination
- Value-based payment strategy development
We can help you create powerful campaigns for new products/services and develop strategies to maximize your sales force’s potential. Services include:
- Sales force effectiveness
- Sales and marketing expansion strategies and sequencing
- Launch planning and campaign development
- Incentive compensation planning and design
We offer effective financial, operational and clinical strategies / tools to drive market share and optimize margins, such as selling and marketing playbooks, KPI dashboards, financial reporting and more. Services include:
- Data sources, definitions, and calendars
- Dashboard builds/refinement, reporting and sales action steps
- Profit cube development
- Share tracking and competitive intelligence
- Health intelligence briefings
Let us guide your organization to success.
With our deep expertise and experience in the industry, our Strategy and Transformation team can support organizations across all sectors of healthcare.