Briana Jacob
Briana Jacob

Briana Jacob, MBA

Senior Consultant

Health Management Associates

Lansing, MI

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A solutions-driven healthcare leader with experience in analysis, technical and operational improvements and collaborative leadership, Briana Jacob has led cross-functional teams and developed strategic pathways to increase productivity, improve outcomes and maximize productivity.

As a former chief executive officer/chief operating officer with Acadia Healthcare, she revised policies and procedures to increase efficiency, capacity, and business development to align with strategic rebranding and long-term objectives as well as improved compliance. Her expertise also includes substance use disorder and behavioral health facility development and operations, advocacy and behavioral health market evaluation and strategic planning.

Prior to her executive roles, Briana served as director of business operations, also with Acadia Healthcare. In this role she improved the revenue cycle which reduced outstanding accounts and cut accounts receivable days. She consistently exceeded monthly department cash collection goals and bolstered revenue by increasing upfront cash collections.

In addition to her outcome improvement and strategic leadership, she also has credentialling and patient registration experience as well as a collaborative approach to data collection and completion. She has also been a member on several boards and councils for healthcare organizations throughout her career.

Briana earned a master’s degree in business administration from Amberton University and a bachelor’s degree in psychology and English from Oakland University.