Deena Pourshaban
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Deena Pourshaban


Health Management Associates

Los Angeles, CA

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With expertise in practice transformation, program design and management, and strengthening primary care workforce, Deena Pourshaban has worked across the healthcare landscape focusing on public health and Patient Centered Medical Home (PCMH) management.

Before joining HMA, she served in several, more increasingly senior roles with Elevation Health Partners where she was a program director for the Los Angeles Practice Transformation Network (LAPTN), a four-year Centers for Medicare and Medicaid Services (CMS)-funded project aimed at preparing Federally Qualified Health Centers for value-based payment (VBP) and improving care for patients.

Deena was also involved in projects to implement data collection and use data to improve operations, achieve successful quality improvement measures, integrate social determinants of health (SDOH), and implement alternative payment models and VBP models.

She also served in positions with organizations including Kaiser Permanente, the Los Angeles County Department of Public Health, and the University of California, Los Angeles Medical Center, Department of Neurosurgery as well as abroad in internship and analyst roles in Uganda and Panama.

Focused on quality and improving metrics, she has experience analyzing projects related to HEDIS and public health metric interventions. In addition, Deena has experience conducting interviews and managing focus groups as well as preparing reports and recommendations to aide in project goal setting, strategic planning, and communications for a variety of stakeholders.

She will continue work supporting the Population Health Management Initiative (PHMI), a collaboration in California between the Department of Healthcare Services, the California Primary Care Association and Kaiser Permanente. She will lead the Enhanced Specialty Access workstream looking to implement strategies to increase specialty access for Medi-Cal patients.

Deena earned a Master of Public Health in biostatistics and epidemiology from the University of Southern California and a bachelor’s degree in human biology from the University of California, San Diego.