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Rob Buchanan
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Rob Buchanan, MPP

Principal

Health Management Associates

Boston, MA

Email rbuchanan@healthmanagement.com

Phone (617) 720-7800

Rob Buchanan is a strategic healthcare consultant and systems thinker who works with public agencies, health plans, providers, and foundations to improve the accessibility, integration, and effectiveness of healthcare and social services. As a principal at Health Management Associates (HMA), he leads multidisciplinary teams focused on Medicaid policy, payment reform, population health, and delivery system transformation.

Rob is known for translating complex data and policy into actionable strategies. His work spans the design of return-on-investment (ROI) models, performance-based payment structures, and care delivery improvements for high-need populations. He has helped hospitals, community health centers, behavioral health agencies, and Long-Term Services and Supports (LTSS) providers adapt to new payment models, strengthen care coordination, and improve sustainability.

Rob also advises on Medicaid waivers, Dual-Eligible Special Needs Plans (D-SNPs) and reentry services, including providing technical assistance to support Medicaid coverage for individuals leaving incarceration. His strong analytical capabilities combine financial forecasting, regulatory analysis, and qualitative research methods such as interviews, focus groups, and surveys. A recognized thought leader, he has authored reports, case studies, and budget briefs for public agencies and foundations.

Before joining HMA, Rob led hospital incentive programs at Mass General Brigham, managing a multi-million-dollar portfolio focused on quality, patient safety, and patient experience. Prior to that role, he served as budget director for the Massachusetts Medicaid program, managing a $10 billion budget and advancing key federal financing strategies to support safety-net providers. He has also served on the board of Cambridge Health Alliance, where he helped guide strategic planning and alignment across the health system.

Rob has a master’s degree in public policy from Harvard’s Kennedy School of Government and a bachelor’s degree from the University of Wisconsin–Madison.

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