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Decoding your defense: a playbook to help your plan increase your Star rating

HMA works with managed care plans to maximize Star ratings and improve program quality.

Star Ratings have been on a steady decline over the last two years resulting in large reductions in quality bonus and rebate payments, potentially impacting opportunities to improve member health outcomes.

How HMA can help improve a plan’s Star rating:

We have developed a playbook that captures The HMA Stars Accelerator Solution with proven strategies for Stars improvement based on our diverse and extensive expertise in managed care plan (MCP) operations, MCP strategy, performance improvement, actuarial science, data analytics, risk adjustment, and federal and state policy.

Using our vast experience in the Medicare and Medicaid space, HMA can help you maximize ratings in programs like Medicare Stars and Medicaid quality performance. Together with our actuarial colleagues from Wakely Consulting Group and federal policy expert colleagues from Leavitt Partners, both HMA companies, we can provide the assistance you need to move your organization to a higher Star rating level. With guidance from HMA experts, the Accelerator is scalable for both functional and matrix organizations.

HMA can help your organization create momentum by combining HMA’s programmatic strategies with a robust actuarial and analytical basis, inclusive of integrated risk adjustment. Meaningful data analysis ensures plans can prioritize the most important areas for strategic focus. Improving performance in Stars requires a multi-pronged, multifactorial approach. The HMA Stars Accelerator Solution is consumer-oriented and customizable to meet the unique needs of your members’ needs. It facilitates understanding of the organization’s current state, identifies opportunities for improvement, provides best practices for design of meaningful solutions to implement, and measures the effectiveness of improvements.

This image shows a diagram composed of hexagonal shapes connected in a circular flow, centering around the term "Continuous Improvement Methodology." Surrounding the center hexagon are six other hexagons, each representing a different element of a strategic process: Gap or SWOT Analysis & Assessment (top-right) Journey Mapping (right) Plan Preference & Plan Access (bottom-right) Member Outreach, Communication (bottom-left) Stratification, Co-Enrollment, Gap Support, Provider Support (left) Measure Strategies, Digital Readiness, Analytics (top-left) The visual implies a systematic and continuous approach to improvement, integrating these steps for enhancing operational or business strategies.

Why is a high Star rating important for a health plan?

The Centers for Medicare & Medicaid Services (CMS) publishes the Medicare Advantage (Medicare Part C) and Medicare Part D Star ratings each year to measure the quality of health and drug services received by consumers enrolled in Medicare Advantage (MA) and Prescription Drug Plans (PDPs or Part D plans). Star ratings impact a managed care plan’s financial performance, competitiveness, growth, and member retention. They are based on measures of multiple aspects of plan performance including:

This image shows a rating table with three columns: Numeric, Graphic, and Description. It uses a star system to visually represent performance or quality levels, with the following details:

Member experience and satisfaction

Administrative performance

Medication safety and/or adherence

Hospital readmissions

Healthcare Effectiveness Data and Information Set (HEDIS) and Health Outcomes Survey (HOS) both of which measure performance improvement.

Contracts are rated on a scale of one to five stars (rounded to nearest half star) based on approximately 45 measures related to preventive care, member experience (health plan customer service, physician point of service care, and perceived health), prescription drug monitoring, health plan operations, etc.

The industry has meaningfully improved traditional quality metrics (e.g. preventative care and medication adherence rates). As performance peaks in those measures, CMS is placing increasing emphasis on the member experience with their health plan and their providers during care.

Plans with 5 stars can market year-round.

The marketing advantage is a distinction for a high rated plan.

Poor performers (under 3 Star rating for 3 years) receive a Poor Performance Icon and may not be able to renew with CMS.

In 2024 there were 29 Part C (Medicare Parts A & B) and 11 Part D (Pharmacy) measures, and they can change every year. CMS recently released plan preview Star performance data for health plans to review. Final scores and Star ratings will be released by CMS in early October 2024 for Star Year 2025 based upon 2023 dates of service.

Star Rating High Level Timeline

CMS Star Ratings are a lagged pay-for-performance system. For 2026 Star Ratings, 2024 and early 2025 performance timeframes are critical to success, even though payments for this performance will not be received until 2027.

This image shows a high-level timeline for CMS Star Ratings from 2024 to 2027. It highlights key milestones and includes the following steps: 2024 / 2025: Performance; 2025: Data Collection; 2026: Star Ratings (Published October 2025); 2027: MA/MAPD Payments (Star Ratings used in bids filed in June 2026).

What plans do in 2024 and 2025 impacts your 2026 Star rating which will affect your plan’s revenues in 2027.

Is your plan building a strategy for next year based upon underperforming measures?  Are you looking for ways to lean in on any remaining Consumer Assessment of Healthcare Providers and Systems (CAHPS) and HOS opportunities? Do you know where to start?

See our HMA Solutions page, Star Rating: We Can Help You Navigate to a Higher Level, for more information.

Want a copy of HMA’s Stars Accelerator Playbook?

FILL OUT THIS FORM AND ONE OF OUR CONSULTANTS WILL GET BACK TO YOU.

Contact our experts below for more information about HMA’s Stars Accelerator Solution.

Headshot of Amy Bassano

Amy Bassano

Managing Director, Medicare

Headshot of Caprice Knapp

Caprice Knapp

Managing Director, Quality and Accreditation

Headshot of Tom Lutzow

Tom Lutzow

Principal

Headshot of Daniela Simpson

Daniela Simpson

Senior Consultant I

Headshot of Mary Walter

Mary Walter

Principal