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Brief & Report

Issue brief examines Medicaid outreach, enrollment strategies


A continuum of coverage options take effect under the Affordable Care Act (ACA) in 2014. In advance of this milestone, the Kaiser Family Foundation is offering a series of issue briefs that profile Medicaid outreach and enrollment strategies to inform efforts to implement the ACA.

HMA Principal Jennifer Edwards and Consultant Diana Rodin worked with Samantha Artiga, of the  Kaiser Family Foundation, to produce the recently released “Profiles of Medicaid Outreach and Enrollment Strategies: Helping Families Maintain Coverage in Michigan.” It is the second installment in the “Gearing up for 2014” series which highlights lessons learned from Medicaid and CHIP outreach and enrollment strategies . This brief profiles a new initiative of the Michigan Primary Care Association (MPCA) to facilitate coverage renewals through a systematic, technology-based reminder system coupled with one-on-one assistance.

The inaugural issue brief profiled a successful initiative among health centers in Utah to provide one-on-one Medicaid enrollment assistance.