WEHO initiated the development of a five-year strategic plan – Aging in Place, Aging in Community (AIP) – to help the city evolve as a community where aging is embraced and where people can remain in the housing of their choice for as long as possible. The city’s strategic plan built on the city’s existing policies and programs, such as arts and cultural events, lifespanfriendly housing, senior services, and other approaches to wellness, while responding to the demographic trend of people living longer and living independently in their homes. West Hollywood is home to LGBTQ community members; long-term HIV survivors; Russian-speaking emigrants, many of whom are 80 and 90 years of age; Baby Boomers reaching retirement age;
and a large population of single head of household families. As a caring and supportive city, demonstrated by 31 years of proactive and progressive policies and services, it was important to WEHO to be able to measure their progress in this work.
WEHO needed an evaluator to create and implement an evaluation plan to determine whether the investments into the initiative were resulting in the desired changes. WEHO engaged HMA Community Strategies (HMACS) to advise on advanced evaluation planning during the completion of the strategic plan, and then contracted HMACS for the full evaluation to measure the impact of the strategic plan across the community.