Rich VandenHeuvel

Rich VandenHeuvel

Rich VandenHeuvel

As a former behavioral health executive, Rich VandenHeuvel knows how to help organizations successfully navigate the challenges of the health reform era.

Rich has facilitated regional and statewide technical and strategic responses to opportunities presented by the Affordable Care Act (ACA). He has extensive experience collaborating with government partners at all levels, building consensus among diverse stakeholders, and moving projects from conception to completion. His background in providing direct services offers an important perspective for determining the impact of policy on communities, families and individuals.

Prior to joining HMA, Rich served as the CEO for a newly formed public behavioral health managed care organization. As the organization’s first employee, he was responsible for building it from the ground up. He oversaw an annual budget of more than $250 million to provide specialty behavioral health services across a diverse population and geographic area. In addition to managing multiple funding waivers, he was responsible for integration and management of substance abuse services, collaboration with Medicaid managed care health plans, and governing board and leadership development. Rich led the creation of regional service standards, cost comparison standards, and provider network management standards.

As executive director of a multi-county community mental health organization, Rich oversaw a comprehensive restructuring of the organization, managed government funding streams, and led efforts to form local collaborative partnerships in the areas of health care, human services, law enforcement, housing, and children’s services. Rich also served as clinical director for a mental health organization serving adults and children living with mental illness, developmental disabilities and/or substance use disorders in three Michigan counties. He spearheaded strategic planning and organizational restructuring and managed affiliations and service network partnerships.

Rich has served as spokesperson for the 10 Prepaid Inpatient Health Plans responsible for the Specialty Behavioral Health Services Benefit throughout Michigan, which included the lead role in joint contract negotiations with the State of Michigan.

He received his master’s degree in social work from Grand Valley State University and his bachelor’s degree from Michigan State University.

Rich enjoys all of his children’s activities and a few of his own, including hiking, cooking, traveling, history and watching or playing nearly any sport (enthusiastically, if not all equally well).

Amanda Ternan

Amanda Ternan

Amanda Ternan is a certified project management professional with more than 25 years of experience managing projects in behavioral health, state health care services, criminal justice and human services systems, and telecommunications. She has led stakeholder engagement activities, work plan development, and strategic planning to improve and sustain contracts and pursue growth opportunities. She is also a member of HMA’s project management workgroup.

Amanda serves as the contract and project manager for many state health care service delivery programs that span 3 – 5 years and include multiple stakeholder groups. In these roles, she ensures work allocations and assignments remain within scope, schedule, and budget. She manages project timelines, costs, risks and nurtures relationships with project stakeholders, vendors, and subcontractors.

Prior to joining HMA, Amanda served as project manager for adult services at a large public behavioral health agency in San Antonio, Texas assisting with the implementation of innovative clinical programs for primary care in behavioral health settings and Texas Medicaid 1115 Waiver Delivery System Reform Incentive Payment projects. She also worked for AT&T (formerly SBC IT Services) as the quality assurance manager and director of IT project management.

Amanda earned a bachelor’s degree in business administration/management information systems from Texas A&M University and a project management professional certification from the Project Management Institute.

Charles Robbins

Charles Robbins

Charles Robbins has been transforming communities for the past three decades. His extensive community-based organization career spans healthcare, child welfare, housing and homelessness, mental health, suicide prevention, harm reduction, and substance use disorder, with a forte in advocacy, strategic planning, organizational development, leadership development, and capacity building.

At HMA, Charles facilitated strategic planning processes for Texas Health Action, Los Angeles County Substance Abuse Prevention Control, and CDC Foundation’s Overdose Response System. He conducted business planning for Palm Springs LGBT Community Center, DAP Health, and San Francisco AIDS Foundation. His portfolio of evaluations includes the City of Los Angeles’ FamilySource System and Los Angeles County’s Strategies to Expand and Enhance Interim Housing and Emergency Shelter Services. Charles has conducted numerous needs assessments including work for Boston Public Health Commission, Los Angeles Department of Public Health, Wyoming Department of Health, and the Arizona Department of Health Services. His equity work includes developing a Health Equity Action Plan on behalf of the San Joaquin County Public Health Services and an LGBTQIA+ Quality of Life Study on behalf of the City of Austin, TX. Charles developed and has been conducting workforce training on The Intersection of HIV and SUD on behalf of the State of Minnesota.

Charles joined HMA Community Strategies from APLA Health, a federally qualified health center providing healthcare and social services to the HIV, LGBTQ+, and low-income populations in Los Angeles. As the chief advancement officer, he spearheaded capacity building efforts that led to geographic expansion of services, increased contract and philanthropic funding, and enhancements in policies and procedures to conform to HRSA regulations.

As vice president at The Village Family Services, a foster care and behavioral health agency, Charles was instrumental in strategic planning, capacity building, and evaluation of programs for vulnerable and at-risk transition age youth. Results of this work included the successful obtainment of multi-year federal funding for street outreach to homeless youth, a first for the organization.

Charles established a strategic plan, capacity building, and program evaluation process as chief executive officer of The Trevor Project, a national suicide prevention lifeline for LGBTQ+ youth that identified gaps in services and resulted in the launch of online crisis services. Under his leadership, the organization quadrupled in size and achieved national accreditation from the American Association of Suicidology.

Charles’ early career work included movement building at the National LGBT Task Force, fundraising and capacity building at GLAAD, and the founding of Project Angel Heart, a home delivered meal program in Denver. He serves as a Los Angeles County commissioner for the Inter-Agency Council on Child Abuse and Neglect, volunteers as a court appointed special advocate and is a board member of the LGBTQ+ Center of the Desert in Palm Springs.

Charles earned his master’s in business administration degree in healthcare management from Western Governors University and a certificate in nonprofit administration from the University of Colorado, Denver.

Don Novo

Don Novo

Don Novo brings an extensive knowledge of Medicaid and health reform to HMA. Policy innovations and system transformation are the hallmarks of the distinguished track record he established in state government and with the Centers for Medicare and Medicaid Services (CMS).

He provides guidance, research, and advice to clients on a variety of issues including Medicaid, Medicare, systems reform, business process re-engineering, Health Information Technology (HIT) and Healthcare Marketplace and Exchange issues. Don’s 22 years of experience working in Medicaid and publicly financed health care models allows him to apply real world expertise, technical assistance, and guidance to transforming healthcare systems to ensure efficient operations while maximizing reimbursement opportunities.

Prior to joining HMA, Don worked on federal and state based Exchanges and health reform implementation for CMS managing engagements with 36 states participating in the Federally Facilitated Insurance Marketplace (FFM). He facilitated Medicaid rules data collection to ensure appropriate identification of Medicaid and CHIP eligibility rules, ensured FFM rules complied with approved and pending Medicaid State Plan Amendments, oversaw information gathering with states for display on, and served as a member of the Critical Incident Response Team.

Don previously served as a Medicaid Program Branch Chief for CMS. He was responsible for Medicaid program oversight in Region IX, which encompassed four states and three Pacific Territories. He also has worked in CMS’s Boston and San Francisco Regional Offices.

Prior to his work on the federal level, Don served as the Director of Member Policy Implementation and Evaluation Services with MassHealth, the Massachusetts Medicaid Agency.

During his tenure he streamlined the state’s Medicaid eligibility determination process, implemented its online Virtual Gateway application process for the Medicaid program, and developed the eligibility and systems processes and enhancements necessary to implement both the electronic web-based application and the state’s Universal Healthcare expansion in Massachusetts.

Don received his bachelor’s degree from the University of Bridgeport.

In his free time Don likes to explore the Sonoma Coast, hike under the Redwoods and of course, explore wine country.

Jim McEvoy

Jim McEvoy

Jim McEvoy is accomplished in architecting robust technology solutions for state agencies, health plans and service providers. Jim understands the substantial role data will play in the future of healthcare delivery and works to inform clients around data-driven decisions. He is an experienced project manager and business strategist who has successfully led all phases of diverse Medicaid technology projects. With deep knowledge of CMS reporting, waiver management and pharmacy data, Jim aligns business goals to deliver groundbreaking healthcare IT solutions.

As a vendor for the Michigan Department of Health and Human Services, Jim managed projects to develop web-based enrollment tools, federal reporting tools and data warehousing strategies for the department’s 1915(c) waivers, health home projects, autism state plan amendment, and home and community-based services projects. He mitigated risk factors through careful analysis of data and a flexible technical solution set. He anticipated and managed change effectively in rapidly evolving business environments and the transfer of knowledge among different departmental units. Jim defined processes and tools best suited to each project and moved between agile and waterfall approaches depending on project specifics and client goals. He created detailed project road maps, plans, schedules and work breakdown structures.

Jim has been the subject matter expert for Michigan’s pharmacy data warehousing strategy. He oversaw inbound data loads, pharmacy encounter processing, and extracts to health plans and Michigan’s fee-for-service pharmacy benefits manager. With significant experience in systems engineering, Jim led the design, development and rollout of approximately 40 extract, transformation and load (ETL) processes and a dozen web applications for clients with the state of Michigan.

Jim had the privilege of serving as the project manager for the CareConnect360 web application. This tool is responsible for delivering Medicaid claims and encounters information to a diverse user audience, including health plans, community mental health agencies, health home providers and foster care workers. It currently serves seven different business units inside of Michigan’s Department of Health and Human Services.

Jim received his bachelor’s degree from Michigan State University.

Jim lives in the Lansing area with his wife and three children. They can often be found camping or at an MSU football game. When not doing those things, Jim is a rehabilitating runner and co-hosts MSU’s least topical sports podcast.

Bren Manaugh

Bren Manaugh

Bren Manaugh is a seasoned healthcare leader and specialist in organizational and systems transformation.  Bren has expertise in innovative strategies for serving the safety net and complex care populations, with extensive experience with the justice system. She effectively engages stakeholders across systems to develop and drive person-centered, culturally responsive, and trauma-informed care to optimize outcomes and reduce costs.

Bren currently directs HMA’s projects in California and Illinois supporting implementation of evidence-based addiction treatment in more than 50 counties.  She has provided consultation support to jails, counties, providers and health systems in multiple counties and states supporting implementation of evidence-based clinical treatment and services for persons with behavioral health and complex conditions.  Her work has included providing practice transformation technical assistance and coaching to behavioral health and primary care providers as a clinical subject matter expert and coach expanding access to substance use disorder treatment, including medication assisted treatment (MAT) for opioid use disorder. She brings together community providers, hospitals, peer supports and the criminal justice system to improve service delivery and coordination and quality.   Bren is at the leading edge of community innovations to improve law enforcement and emergency response to people challenged by these issues.  She conducted an analysis and created a report and community guide for Arnold Ventures for communities developing BH crisis and law enforcement diversion solutions.  Her work with community systems of care includes engaging stakeholders, formulating common aims and implementation plans and developing data sharing and evaluation structures.

Prior to joining HMA, Bren was vice president of adult services at a large public BH agency in San Antonio where she developed and administered programs in the nationally recognized Bexar County Restoration Center and Diversion Program partnering with multiple hospitals, city and county leadership, and the criminal justice system. She oversaw operations across a continuum of mental health and substance use disorder services, and in partnership with the Sheriff, Police Department, County and Courts, across the entire sequential intercept map.

Bren’s approach engages multiple stakeholders and decision makers to generate innovative strategies that produce results.  She is a licensed clinical social worker and certified clinical supervisor and a certified clinical trauma specialist.

Gina Lasky

Gina Lasky

Gina Lasky is a licensed psychologist with expertise in public sector behavioral health system design and programming including integration of behavioral health and primary care. She evaluates organizational readiness for integration and guides development and implementation of new models of collaborative care for delivery systems, county health systems, community behavioral health centers, and state corrections agencies.

She has examined state policy and administrative barriers to integrated care and has published work on leadership and team development in integrated care with the Center for Integrated Health Solutions and the American Psychiatric Association. She is co-editor of Integrated Care: A Guide to Effective Implementation for the American Psychiatric Association.

Gina has provided direct clinical care for numerous non-profit organizations, a public hospital, and a state hospital where she specialized in serious mental illness and working with individuals who were aggressive towards themselves and others. Gina has had leadership responsibility for an acute treatment unit, a detox program, crisis services, outpatient mental health clinics, and substance use treatment programs in community behavioral health. She has been responsible for clinical program development, quality improvement, and directly supervised clinical managers and therapists.

Gina is skilled in the culture change required to advance system transformation, such as integration. Her specialties include strategic planning, leadership models, team development and change management. Gina also works in partnership with HMA Community Strategies on building multi-sector and community-based solutions to promote integration at the system level and to engage organizations addressing the social determinants of health. She has experience in community organizing, group facilitation and partnership development.

Gina earned her doctorate in counseling psychology from the University of Denver and a master’s degree in public leadership with a specialization in multi-sector management from George Washington University. Gina is the past President of the College of Behavioral Health Leadership.

Gina lives in the mountains in Colorado and is an avid hiker and wildlife photographer.

Margaret Kirkegaard

Margaret Kirkegaard

Dr. Margaret Kirkegaard has extensive front line experience and an impressive breadth of knowledge about health care and its delivery.

A clinician and an educator, Dr. Kirkegaard is uniquely positioned to advise clients on physician engagement in health care reform, medical education, population-based health care delivery and underserved and vulnerable populations. When it comes to medical care integration and the development and transformation of primary care – especially implementation of the patient-centered medical home model – her guidance is rooted in her own real-world experience.

For more than six years, Dr. Kirkegaard served as medical director of a state-wide, start-up primary care case management program for 1.8 million Medicaid clients. She was responsible for network development, physician recruitment and practice transformation to the medical home model for 5,700 primary care providers and 2,300 specialist providers. During her tenure, the program developed multiple clinical quality management tools, a pay-for-performance program, and earned broad provider recognition as a beneficial model while client satisfaction ratings reached over 90 percent.

Prior to her work in Medicaid, Dr. Kirkegaard held several academic positions teaching in both graduate and undergraduate medical education institutions. In 2005, she was selected among nominees from all American medical schools for the National Golden Apple Teaching Award sponsored by the American Medical Student Association.

Dr. Kirkegaard is a board-certified family physician. She received her M.D. from the University of Minnesota and completed her family medicine residency at Hinsdale Family Practice Residency. She has a Master of Public Health with a concentration in health policy and focus on quality improvement.

A third-generation family physician with over 20 years of clinical experience, Dr. Kirkegaard continues to teach medical students and residents and provide clinical care to patients at the Hinsdale Family Medicine Residency. As an advocate for underserved and vulnerable patients, she also has volunteered at a local free clinic serving uninsured patients since 1999.

On the weekends, Margaret likes to get an early start to her days and go bird watching.

Marsha Johnson

Marsha Johnson

Marsha Johnson is a leader in complex care program development, integrated health delivery, curriculum development, and workforce and leadership development. She is passionate about building a resilient workforce and systems to meet the demands of the safety net environment and deliver quality, comprehensive care to complex populations.

Marsha’s broad clinical expertise includes individual and group psychotherapy, behavioral health consultation in the primary care environment, psychosocial interventions for group medical visits, batterers intervention, and supervision/training of students in health professions.

She spent 12 years working in the federally-qualified health center environment where she guided the behavioral health program from co-location to full integration to improve care for patients with chronic disease including mental illness and substance use disorders. She currently maintains a private practice focused primarily on the delivery of dialectical behavior therapy.

As a member of the innovation team at the Urban Health Institute at Cooper Health System, Marsha brought her expertise to the redesign of ambulatory care services for the Medicare and Medicaid populations. She designed and implemented care transitions programs, integrated health coaching into primary care, and launched collaborative care planning with community-based services.

Prior to joining HMA, Marsha served as chief learning officer leading technical assistance and educational programs aimed at the development of complex care eco-systems in communities across the country. In partnership with academic institutions, she successfully scaled an interprofessional training program utilizing experiential learning to advance understanding of the impact of social determinants of health. She was also instrumental in the development and activation of the strategic plan of the National Center for Complex Health and Social Needs.

She earned a Master of Social Work from Smith College School for Social Work and has a bachelor’s degree in French language and literature from Carleton College.

Hailing back to her rural upbringing, Marsha enjoys gardening, often fruitlessly, on a very small scale at her home in Philadelphia while fostering a connection to nature with her two children.

Barry J. Jacobs

Barry Jacobs

Dr. Barry J. Jacobs is a noted clinical psychologist and family therapist whose passion for enhancing support for family caregivers led him to author several books and dozens of articles on the topic as well as present and speak nationally and internationally to organizations, associations, and providers.

His areas of expertise include behavioral health integration, complex care management, enhancing family caregiver engagement and supports, practice transformation, team-based care, and provider wellness. He brings this wealth of knowledge, along with decades of clinical practice experience to individuals, couples and families, to HMA.

He currently leads practice coaching for behavioral health and substance use disorder providers and has provided training to payer and Area Agencies on Aging care managers on partnering with family caregivers. He has also provided strategic development and program design for states, payers, and vendors.

A highly in-demand presenter, Dr. Jacobs has given multiple Grand Rounds to physician groups, been a keynote speaker at caregiver conferences in several states, and provided webinars on reducing opioid use disorder stigma, using digital platforms to support caregivers, and behavioral health system transformation.

Before joining HMA, he was the director of behavioral sciences for the Crozer-Keystone Family Medicine Residency Program. He trained physical and behavioral health students and led an interprofessional team in his health system’s complex care management program for high-utilizing frail elderly patients, as well as for younger Medicaid patients with complex social problems.

He is the author of The Emotional Survival Guide for Caregivers—Looking After Yourself and Your Family While Helping an Aging Parent and co-author of AARP Meditations for Caregivers—Practical, Emotional and Spiritual Support for You and Your Family and the forthcoming Love and Meaning for Couples After 50.

Dr. Jacobs has given more than 600 presentations about caregiving for family caregivers, community groups, and medical and mental health professionals and serves as a national spokesperson for the American Heart Association and an honorary board member of the Well Spouse Association. He appeared on “The Dr. Phil Show” in 2017 as a family caregiving expert.

A former magazine journalist, he loves to do research, conduct interviews and write. In the mid-1980s, he helped put together the first Rolling Stone encyclopedia of rock and roll and wrote extensively for The Village Voice. Today, he writes a monthly self-help column for family caregivers on

He has a bachelor’s degree from Brown University and his doctorate in clinical psychology from Widener University.

He and his wife live in the leafy college town of Swarthmore, PA and have two adult children doing good in the world.